Insights & Strategy
The Renown Blog
AI is talking about you behind your back. We write about what it's saying.
AEO vs GEO vs SEO
AEO vs GEO vs SEO: What's Actually Different
Three acronyms. Three different games. SEO gets you into Google. AEO gets you into ChatGPT. GEO is somewhere in between. Here's how they actually compare.
AI Search Market Share
AI Search Market Share: Who's Actually Using What in 2026
Everyone talks about AI search. Few people know the actual numbers. Here's who's using what, how fast it's growing, and what it means for your brand.
AI Visibility Tech Stack
The AI Visibility Tech Stack: Tools You Actually Need in 2026
The AI visibility tool market went from 3 players to 30 in a year. Here's an honest look at what's out there, who each tool is for, and what actually matters.
How ChatGPT Shopping Is Changing...
How ChatGPT Shopping Is Changing E-commerce
ChatGPT isn't just answering questions anymore. It's recommending products, comparing prices, and sending buyers straight to checkout. If you sell anything online, this matters.
Complete Guide to Answer Engine...
The Complete Guide to Answer Engine Optimization (AEO)
SEO got you into Google's top 10. AEO gets you into ChatGPT's answer. Different game. Different rules. Here's the playbook.
Complete Guide to Generative Engine...
The Complete Guide to Generative Engine Optimization (GEO)
GEO focuses on how generative search engines rank and surface content. If AEO is the what, GEO is the how. Here's everything you need to know.
Build an llms.txt File
How to Build an llms.txt File (With Examples)
robots.txt tells search engines what to crawl. llms.txt tells AI what to understand. Here's how to build one that actually works.
AI Overviews, AI Mode, and the Slow...
AI Overviews, AI Mode, and the Slow Death of the Click
58% of Google searches now end without a click. Some publishers have lost 97% of their traffic. The company that wrote the original contract of the internet is rewriting it.
SEO Playbook Doesn't Work Here. What...
The SEO Playbook Doesn't Work Here. What Does?
The skills transfer. The playbook doesn't. Here's an honest accounting of what changes when the answers come from a language model instead of an index.
Building Renown in the Age of AI
The era of ten blue links has ended. AI is forming opinions about your brand without you. Here's why we built Renown.
What Is AI Visibility, and Why Does It Matter Now?
ChatGPT has 900 million weekly users. Perplexity handles 700 million queries a month. AI Overviews appear on half of Google searches. If your brand isn't in those answers, you're invisible to a growing share of your market.
