AI Visibility

AI visibility is whether AI mentions you when someone asks a relevant question. That's it.

"What's the best CRM?" If ChatGPT names your competitors but not you, your AI visibility is poor. If you're the first recommendation, it's strong.

Why It Matters

AI is where people research now. Your AI visibility affects:

Discovery - Users find you (or don't) through AI

Sales - AI recommendations drive purchases

Competition - Your rivals are either ahead or behind you in AI mentions

Perception - What AI says becomes what people believe

What Gets Measured

Mention frequency - How often you show up

Sentiment - Recommended or warned against?

Position - First mentioned or afterthought?

Coverage - Which queries trigger you?

Platform differences - ChatGPT might love you, Claude might ignore you

What Influences AI Visibility

• Content quality and authority
• Presence on Wikipedia, G2, Reddit
• Brand mentions across the web
• Information accuracy
• How recently you've been in the news

Related

AEO - Optimizing for AI responses

AI Citations - Where AI gets its info

LLM SEO - SEO for language models

How to Improve It

1. Create content worth citing
2. Get on trusted sources
3. Keep information accurate
4. Monitor what AI says about you
5. Fix gaps when you find them

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Deep dive: What is AI Visibility?