AI Visibility Report: Outbound Sales Stack
31 brands, 10 AI models, 1,000 responses. Apollo has overtaken Outreach and Salesloft inside AI search. The category your buyers see no longer matches the one you compete on at G2.
Key Findings
Apollo leads AI visibility in the outbound sales category with 60.5% across 10 AI models, ahead of Salesloft (40.8%), ZoomInfo (39.9%), and Outreach (37.7%). The old Outreach/Salesloft duopoly no longer matches what buyers see. ZoomInfo's editorial blog (pipeline.zoominfo.com) is cited more often than Wikipedia or Reddit. Lavender hits a 32% recommendation rate on just 59 mentions, proving mention count and intent are different metrics.
AI Visibility Rankings — Top 15 of 31 Brands
- Apollo — 60.5% (10/10 models)
- Salesloft — 40.8% (10/10 models)
- ZoomInfo — 39.9% (10/10 models)
- Outreach — 37.7% (10/10 models)
- HubSpot Sales Hub — 23.3% (10/10 models)
- Clay — 21.1% (9/10 models)
- Lemlist — 19.6% (10/10 models)
- Gong — 19.1% (10/10 models)
- Instantly — 19% (9/10 models)
- LinkedIn Sales Navigator — 17.4% (10/10 models)
- Cognism — 17.3% (10/10 models)
- Smartlead — 16.3% (10/10 models)
- 6sense — 14.6% (10/10 models)
- Reply.io — 14.1% (10/10 models)
- Lusha — 10.3% (10/10 models)
Methodology
100 prompts were run across 10 AI models (ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, Mistral, Qwen, Llama, Command R) to measure how 31 outbound sales stack brands appear in AI responses. The weighted visibility score accounts for recommendation frequency, ranking position, and model coverage.
Report Sections
- The Thesis
- What We Measured
- How We Measure AI Visibility
- AI Visibility Rankings
- What the Models Reveal About Themselves
- Where the Models Disagree
- Head-to-Head: Who Wins When AI Decides
- The Visibility Landscape, Mapped
- The Sources AI Trusts
- What Kind of Content AI Actually Cites
- Mention Count vs Recommendation Rate
- How Different Model Categories See the Market
- The Playbook
- Methodology
Download the full PDF report
