LLM (Large Language Model)
Also known as: Large Language Model
AI systems trained on massive text data that can understand questions and generate human-like responses. ChatGPT, Claude, and Gemini are LLMs.
LLM (Large Language Model)
LLM = the AI that's talking about your brand (or not). ChatGPT, Claude, Gemini—these are all LLMs.They learn from text. They generate text. They answer questions. And increasingly, they tell people what products to buy.
The Major LLMs
| LLM | Company | What It's Good At |
|---|
| GPT-4 / ChatGPT | OpenAI | Most users, strong general knowledge |
|---|---|---|
| Claude | Anthropic | Nuanced analysis, long documents |
| Gemini | Google ecosystem integration | |
| Llama | Meta | Open source, customizable |
| Perplexity | Perplexity AI | Search with citations |
How They Work (Simply)
LLMs learned patterns from massive text datasets. When you ask a question, they predict what a good answer looks like based on everything they've read.
They don't "know" things the way humans do. They pattern-match at an impressive scale.
Why This Matters For Your Brand
LLMs recommend products. Users trust those recommendations.
The catch: each LLM has different knowledge about you. ChatGPT might recommend you. Claude might not know you exist. Same brand, different visibility.
Why Visibility Differs By LLM
- Different training data
- Different cutoff dates
- Different source weights
- Different update schedules
You can't assume what one LLM says applies to others.
What To Do About It
- Check what each major LLM says about you
- Create content worth training on
- Get on sources LLMs trust
- Keep your information accurate
Related: AI Visibility | AI Citations
